Marketing Strategy Development
The service is targeted to enhance clients¨ competitive position
- Example of requirements:
， A specialty chemical company specializing in water treatment is entering the flocculants market in Asia. It requires an understanding of competitive pricing and trade margins in order to decide on an effective marketing mix.
- Potential benefits SMT brings:
， In-depth market understanding with strategic insights into trade characteristics is achieved in the countries of China/Taiwan, Korea, Indonesia and Malaysia.
， Client is now able to formulate a comprehensive price structure for its products with confidence of channels¨ support, as part of its marketing plan.
- Typical topics of studies:
， Supporting a market strategy for specific products in Asia
， Route to market and trade programs in the region
， Specific product price survey in specific distribution channels in the region
， Developing selected market entry strategy for China
， Growing target product business in Asia
Interested in our capabilities? Please contact email@example.com