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DuPont Is Steadily Strengthening Its Position in China Automobile Coating Market
2008/5/31

 
 
On April 8, 2008, DuPont held an opening ceremony of DuPont Performance Coatings (Shanghai) Co., Ltd., a new 20 KMT/a performance coatings plant in the Jiading district of Shanghai targeted to primarily serve the Chinese automotive refinish market. The latest significant investment apparently will enhance DuPont¡¯s competitiveness in the region¡¯s automotive coatings business.
 
DuPont set up an auto coatings JV in Beijing with a local coatings manufacturer Beijing Red Lion in 2003 and acquired another auto coatings plant in northeast Jilin Province in 2004. The combined capacity from the two is about 20 KMT/a. With the new plant coming into operation, DuPont will have more capability to meet the increasing auto coatings demand in the region.
 
Chinese auto coatings demand had kept an average annual growth of 15% in past five years and reached nearly 300 KMT in 2007. it is forecast the growth rate could keep 12% over the next 10 years.
 
Eyeing to the attractive market potential, world-wide class players of PPG, BASF, Akzo Nobel, Kansai Coatings and Nippon Paints all have established manufacturing facilities in China to compete each other. In addition, an increasing number of avid local coatings producers like Hempel and Linuo want to join in.. At this stage, nobody can guarantee a final win over the fierce competition.
 
DuPont¡¯s latest move, however, at least gives a very positive sign.  
 
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